Search Engine Optimization or SEO

Now that your store is up and running it's time to start generating traffic! This is where it really gets fun! One way to do this is through Search Engine Optimization, which is the process of affecting the online visibility of a website or web page in a web search engine's (such as Google or Bing) unpaid results. Optimizing your site for these search engines is a critical process that every website must master before obtaining a desired amount of relevant traffic to your website or storefront. SEO doesn't have to be painful, contact us today & let one of our experts walk you through the process.

6 Basic Fundamentals of a Strong SEO Strategy

1. Keywords - Keyword research is the first step to a successful SEO strategy. To create a successful SEO strategy you must first understand what people are searching for in the search engines. These are called keywords and they are used to drive targeted traffic to their products.

2. Meta tags - Meta tags are snippets of text that describe a page's content. The meta tags don't appear on the page itself, but only in the page's code. These tags play a vital role in today's SEO strategies.

3. Content - It's true, content is king. Search engines like Google claim that creating quality content is the leading way to not only rank higher for keywords, but will also create a more positive experience for your visitors.

4. Backlinks - If content is king, then backlinks are definitely queen. Backlinks are incoming hyperlinks from one webpage to another. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their website.

5. Social media - The algorithms have truly changed since social media first emerged. E-commerce stores must establish a strong social media presence on sites like Facebook , Pinterest, Twitter, etc. These social media sites send the search engines signals of influence and authority.

6. Product images - If you think images don't play a role, think again. When many consumers search for products, not only are they looking at the "Web" results, but they're also looking at the "images" results. Having quality images of the products on your site -- along with the files' names containing relevant keywords can also play a vital role in how google ranks your site.